Calendar of Events
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Курс по маркетинг мениджмънт
Основни теми Основи на маркетинга. Техники за разбиране на потребителското поведение. Установяване на пазарни сегменти и избор на целеви пазар. Проучването на пазара като източник на информация. Ключовите маркетингови инструменти- начина на употреба. Политика на договарянето. Комуникационни канали. Управление на услугите. Брандиране и управление на марките. Начин на обучение Интерактивност и практическа насоченост. Решаване на […]
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Уебинар Horizon 2020: for newbies and dummies
Уебинар Horizon 2020: for newbies and dummies
Ще научиш за новата работна програма по Инструмент за МСП за периода 2018-2020 г., както и какви са възможностите за подпомагане реализирането на иновативни идеи. За кого е предназначено събитието За собственици на иновативни бизнеси, иноватори, експерти по европейски проекти. Лектор Евгени Косев e експерт по Хоризонт 2020 и директор на ARS Великобритания. Участвал […]
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